ABHINAND J
360° Marketer | GTM Strategy Expert | Digital & Offline Marketing Specialist
Professional Snapshot
With a proven ability to understand diverse business problems and swiftly implement effective solutions, I consistently deliver measurable results by aligning marketing strategies with business goals and leveraging data-driven insights.With over a decade of diverse marketing experience, I excel in integrating both digital and offline strategies to drive brand growth and market presence.
- At ACT Fibernet, I led the strategic direction for media campaigns, executed large-scale events, and spearheaded sustainability initiatives, such as the use of biodegradable materials in marketing. My efforts increased brand visibility and engagement through major events like the Bangalore Tech Summit and Indian Soccer League.
- During my time at Metropolis Healthcare Ltd, I enhanced brand awareness and customer engagement by organizing 15 major Doctors’ Summits and expanding the company’s footprint into seven new cities. My strategic approach to market research and cross-branding initiatives significantly boosted brand presence and customer interactions.
- At Popular Autoworks, I managed high-impact marketing campaigns for luxury automotive brands, including successful launches of the Jaguar XE Diesel and Range Rover Velar. My work in planning and executing ATL communication plans strengthened the brand’s market position and earned recognition as the Dealership Marketing Champion for Jaguar Land Rover.
- My role at RED FM as an Account Manager developed my skills in sales and account management, where I drove client satisfaction through tailored advertising solutions and innovative non-traditional revenue opportunities.
- In Dot Angle Pvt. Ltd., I focused on digital marketing, executing campaigns that enhanced online presence and engagement. My efforts in optimizing content and analyzing performance metrics led to increased website traffic and improved ROI.
Throughout my career, I have consistently delivered results by aligning marketing strategies with business goals, leveraging data-driven insights, and fostering strategic partnerships. My comprehensive experience enables me to address complex marketing challenges and drive impactful solutions.
Key Competencies
What Can I do?
Strategic Go-To-Market (GTM) Planning
Develop market-specific GTM strategies with research, competitive analysis, and clear performance metrics to ensure successful product launches and growth.
Integrated Digital & Offline Marketing Campaigns
Execute combined digital and offline campaigns, optimizing SEO, PPC, events, and traditional media for higher lead conversions and ROI.
Cross-Promotional & Partnership Strategies
Build strategic alliances and joint campaigns with complementary brands to expand market reach and increase customer acquisition.
Data-Driven Marketing Analytics & Insights
Implement analytics to track marketing effectiveness, refine strategies, and optimize spending for better decision-making and profitability.